Surprising and delighting your community members does not have to be an unscalable process for your community. Yes you SHOULD do unscalable things when you can, but let's explore some automated ways to delight and care for your members with scalable acts of celebration. Featuring explorations of: https://www.groove.ooo/ https://www.generalist.world/ I'm trying out a new conversational style of crafting and chatting about community and marketing. What do you think? I feel like my thoughts flow better when I've got a project in my hands. ;) Want more crafts and less business? Check out my textile arts channel: @couleecraft ------- I'm Carolyn! Your favorite marketing + online community nerd, and owner of Bad Axe Enterprises. Bad Axe is a woman-owned social marketing company that specializes in getting your brand in front of the right audience organically. 🪓 I believe you can learn how to rock your brand's marketing while respecting your mental health. ✉️ Be the first to hear about upcoming classes: https://www.badaxeenterprises.com/newsletter -------- 🧰 Referral links for my favorite business marketing tools: 🎯 Constant Contact for email campaigns: https://go.constantcontact.com/signup.jsp?pn=badaxeenterprisesllc 🐝 Honeybook for Contact Management, Invoices, Contracts, Proposals, Scheduling, and MORE: https://share.honeybook.com/badaxe 🎉 Mighty Networks for building an online community off social media: https://www.mightynetworks.com/?via=carolyn-zick

Part of the Tips, Tricks, and How Tos for Community Playlist Collaboration. Check out the full playlist with all the other experts here: Learn how to attract the right community members with the type of behavior you want to see in your community by using behavior modeling on social media. Being strategic with you social media presence will help you succeed on any of the various social media platforms. But what if we go deeper? What if you get really strategic and use your social presence as a behavior modeling tool to help attract the folks who are going to be the best members of your community. ________________________ 🍀 Free marketing resources from your favorite marketing nerd. Join the Bad Axe Biz Club for FREE: https://bad-axe-biz-club.mn.co/ I'm Carolyn! Your favorite marketing nerd, and owner of Bad Axe Enterprises. Bad Axe is a woman-owned social marketing company that specializes in getting your brand in front of the right audience organically. 🪓 I believe you can learn how to rock your brand's marketing while respecting your mental health. 💪 Let's work together! https://www.badaxeenterprises.com/ -------- 🧰 Referral links for my favorite business marketing tools: 🎯 Constant Contact for email campaigns: https://go.constantcontact.com/signup.jsp?pn=badaxeenterprisesllc 🐝 Honeybook for Contact Management, Invoices, Contracts, Proposals, Scheduling, and MORE: http://share.honeybook.com/carolyn46958 🎉 Mighty Networks for building an online community off social media: https://www.mightynetworks.com/?via=carolyn-zick

Planning a community strategy for your online community needs to balance the needs of your members with your business outcomes. My approach is to look at the year through the lens of what your community members are experiencing and how that impacts their relationship with your brand. How do you plan a long term strategy for your online community space? What considerations do you take when it comes to determining your members' needs? ________________________ 🍀 Free marketing resources from your favorite marketing nerd. Join the Bad Axe Biz Club for FREE: https://bad-axe-biz-club.mn.co/ I'm Carolyn! Your favorite marketing nerd, and owner of Bad Axe Enterprises. Bad Axe is a woman-owned social marketing company that specializes in getting your brand in front of the right audience organically. 🪓 I believe you can learn how to rock your brand's marketing while respecting your mental health. 💪 Want your social media done for you? Let's work together! https://www.badaxeenterprises.com/ 📆 How does a value-packed 12 month marketing strategy sound? Let's get after it: https://www.badaxeenterprises.com/badd-day ✉️ Be the first to hear about upcoming classes: https://www.badaxeenterprises.com/newsletter -------- 🧰 Referral links for my favorite business marketing tools: 🎯 Constant Contact for email campaigns: https://go.constantcontact.com/signup.jsp?pn=badaxeenterprisesllc 🐝 Honeybook for Contact Management, Invoices, Contracts, Proposals, Scheduling, and MORE: http://share.honeybook.com/carolyn46958 🎉 Mighty Networks for building an online community off social media: https://www.mightynetworks.com/?via=carolyn-zick

Running a successful business takes time. Often, creating strategic marketing content gets put on the back burner. Whether you are a business owner with a ton on your plate or a social media manager looking to optimize your time and efforts, these tips are for you. When you optimize your social media marketing process for your brand, you can focus on creating high value content that is impactful, intentional, and speaks to the right people. Ready to learn how to be a Smarter Marketer? Take the on-demand course: https://bad-axe-biz-club.mn.co/plans/281867?bundle_token=bb57c111629c4bebaf8bf176c9352c7b&utm_source=manual ________________________ 🍀 Free marketing resources from your favorite marketing nerd. Join the Bad Axe Biz Club for FREE: https://bad-axe-biz-club.mn.co/ I'm Carolyn! Your favorite marketing nerd, and owner of Bad Axe Enterprises. Bad Axe is a woman-owned social marketing company that specializes in getting your brand in front of the right audience organically. 🪓 I believe you can learn how to rock your brand's marketing while respecting your mental health. 💪 Want your social media done for you? Let's work together! https://www.badaxeenterprises.com/ 📆 How does a value-packed 12 month marketing strategy sound? Let's get after it: https://www.badaxeenterprises.com/badd-day ✉️ Be the first to hear about upcoming classes: https://www.badaxeenterprises.com/newsletter -------- 🧰 Referral links for my favorite business marketing tools: 🎯 Constant Contact for email campaigns: https://go.constantcontact.com/signup.jsp?pn=badaxeenterprisesllc 🐝 Honeybook for Contact Management, Invoices, Contracts, Proposals, Scheduling, and MORE: http://share.honeybook.com/carolyn46958 🎉 Mighty Networks for building an online community off social media: https://www.mightynetworks.com/?via=carolyn-zick

There are so many data points you can track when it comes to understanding your online community's performance. Let's cut through the overwhelm and focus on the main purpose of your community and how that purpose gets tied to a business outcome. From there, knowing what to analyze becomes so much easier! How do you gauge the performance of your community? ________________________ 🍀 Free marketing resources from your favorite marketing nerd. Join the Bad Axe Biz Club for FREE: https://bad-axe-biz-club.mn.co/ I'm Carolyn! Your favorite marketing nerd, and owner of Bad Axe Enterprises. Bad Axe is a woman-owned social marketing company that specializes in getting your brand in front of the right audience organically. 🪓 I believe you can learn how to rock your brand's marketing while respecting your mental health. 💪 Want your social media done for you? Let's work together! https://www.badaxeenterprises.com/ 📆 How does a value-packed 12 month marketing strategy sound? Let's get after it: https://www.badaxeenterprises.com/badd-day ✉️ Be the first to hear about upcoming classes: https://www.badaxeenterprises.com/newsletter -------- 🧰 Referral links for my favorite business marketing tools: 🎯 Constant Contact for email campaigns: https://go.constantcontact.com/signup.jsp?pn=badaxeenterprisesllc 🐝 Honeybook for Contact Management, Invoices, Contracts, Proposals, Scheduling, and MORE: http://share.honeybook.com/carolyn46958 🎉 Mighty Networks for building an online community off social media: https://www.mightynetworks.com/?via=carolyn-zick