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Social marketing strategy and implementation for a sustainable fashion startup

Nov 2020 - Aug 2022

Transcend is a sustainable fashion brand that was founded in 2020 with the dream of bringing elegant and ethically crafted embroideries from South Asia to the American market.

During my time at Transcend I fulfilled these roles and responsibilities:

  • Managed and implemented social media strategy

  • Created email campaigns for collection launches

  • Developed SMS campaigns for win back opportunities

  • Curated User Generated Content and helped identify key influencers

  • Assisted with two onsite fashion shows

  • Assisted with creative direction for photoshoots

Biggest Wins:

  • Transcend was featured in British Vogue after their team saw the brand on social media

  • Attracted attention of high profile buyers and influencers within the South Asian community

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